The tasting room is the first experience most customers have with a winery, making it a key component to a winery’s success. Whether you’re currently a winery owner seeking to optimize productivity, sales and profitability, or a member of the tasting room staff looking to advance into management, this class will provide you with knowledge of the key components to meet those goals. With a focus on facilities management, inventory control, salesmanship training, promotion, and merchandising. Learn the keys to making your tasting room more memorable and profitable by providing a unique customer experience!

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