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May 2022

HR Series: Developing an Employee Handbook

May 17 @ 10:00 am

Having an employee handbook sets the foundation for expectations, policies, communicating about your brand, defining time off practices and benefits, as well as help employees understand how the business operates. Join us for conversation on what needs to be included and how to implement in your business. Who should attend: Current small business owners with employees Speaker(s): Ben Ballagah REGISTER HERE A confirmation email with the Zoom login information will be sent after registration

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Access To Capital

May 18 @ 10:00 am

Access to capital is one of the major obstacles facing the small business owner. Requests from the small business community for business loans are often denied due to issues that can be avoided or fixed prior to applying but you don’t know what you don’t know! This webinar will provide that needed insight into what the banking industry is looking for when evaluating your business loan application. Knowledge gained from this webinar will help position your business in the best…

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Marketing: Canva 101

May 23 @ 2:00 pm - 3:00 pm

Ever wonder how all of those beautiful graphics are made that you see on Instagram, or need to design a flyer for your small business and don't know where to start because you don't have not one design bone in your body? We're going to share some tips and tricks for creating on-brand marketing materials to take your marketing game to the next level. Canva is a free platform that is intuitive and easy to use with templates you can…

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Government Contracting Series |Marketing to the Government

May 24 @ 10:00 am

The Federal Government buys over $600 billion per year on goods and services, 23% of that spend is allocated for small businesses. This is a huge opportunity for small firms to grow their business and become part of the challenging world of Government Contracting. Before entering into this arena you must first know how to market yourself to the government. This presentation will help you prepare your firm to get noticed by the government and prime buyers by developing a…

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Complying with Federal Alcohol Regulations: The Roles and Responsibilities of the TTB

May 25 @ 10:00 am

Every craft beverage producer in America, no matter its size, structure, or stage, will come into contact with the Alcohol and Tobacco Tax and Trade Bureau (TTB), the lead Federal agency overseeing the production and sale of alcohol. In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask TTB Investigator Len Lee about the key regulations governing the safe and responsible manufacturing of beer, wine, and spirits, from pre-launch licensing to label approvals and beyond. Speaker:…

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CO.STARTERS Get Started Workshop

May 26 @ 9:00 am - 12:00 pm

What if you could spend all your time doing what you love? Or finally stop talking about that idea you’ve had and start moving toward actually doing it? The CO.STARTERS Get Started Workshop is here to help. Whether just getting started, stuck on a particular issue, or in need of a refresher, this workshop will provide the jumpstart needed to get you moving. This workshop is INTERACTIVE and you will be required to COMPLETE YOUR PARTICIPANT WORKBOOK, PARTICIPATE IN INTERACTIVE…

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June 2022

Building Your Business Performance “Dashboard: A Step-By-Step Guide

June 1 @ 10:00 am - 12:00 pm

Upon completion of this webinar, you should be able to: See what business dashboards look like Understand why a “scorecard” is important Become familiar with the principles that guide your 1st dashboard draft Know how to get started and begin building a dashboard for your business Decide on a group of simple but important key metrics See what software is available, making scorecard development easier Learn how and when to use these new business metrics with your business team See…

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Government Contracting Series: How to Become SWaM Certified

June 2 @ 10:00 am - 12:00 pm

Are you a small, women-owned, or minority-owned business who wants to do business with the Commonwealth of Virginia? Small business owners who are looking to participate in Virginia’s specialized procurement and contracting opportunities are encouraged to become SWaM certified. The SWaM certification is a vehicle to promote economic growth of Virginia’s businesses. This workshop will cover: The SWaM Certification process Required documents needed to apply How to use the certification to do business with the Commonwealth (intro to eVA, Virginia's…

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Marketing and Social Media NOW

June 6 @ 10:00 am - 12:00 pm

Are you ready to boost your business online and nail your digital communication plan? Attend this Online Customer Engagement workshop to get help building (or rebuilding) your online marketing strategy. In this workshop, participants will learn about creating a strategy for web, email, and social media, and the tips and tools to make this plan more efficient. Instructor:  Greg Dorazio, Central VA Small Business Development Center Assistant Director  Mr. Dorazio specializes in Communications Strategy, Content Marketing, and Optimized Workflow for Storytelling. …

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Hiring Employees

June 9 @ 3:00 pm - 5:00 pm

Looking for guidance around hire employees? Learn from the experts! Are you unsure if you should hire employees or contractors? Do you need help understanding the logistics of hiring and how to protect your business from common human resource mistakes? In this workshop, we talk about your target customers, tools to connect with them and achieve sales, and how your brand identifies with them and your employees. We also discuss tools and strategies to identify market fit, marketing and sales…

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