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January 2020

Create Better Pictures for Social Media

January 31 @ 8:30 am - 10:00 am
Winchester City Offices, 15 North Cameron Street
Winchester, VA 22601
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Join us to learn how to take, edit and create professional looking pictures to engage your audience on social media.   Our Instructor: Photographer Lauri Bridgeforth has owned and operated her studio, Bridgeforth Photographics, for 32 years in Old Town Winchester. She helps business owners and marketing executives tell their corporate stories with professional photography of people, facilities, manufacturing processes, and products. Her work is mostly commercial and portrait imagery, but she also provides photo-restoration services in the region. Her…

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February 2020

Art as a Business

February 20 @ 9:00 am - 11:00 am

Are you ready to sell your artwork? Have you thought about how to show your art in ways to make people want to buy it, how to talk and write about it to make it more appealing? Join Marc Willson, retail consultant for the Virginia SBDC, to learn how to: • Sell your art without selling your soul • Define and engage your collector • Master merchandizing basics • Market and advertise your artwork • Build your brand • Create…

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March 2020

Understanding My Demographics

March 19 @ 8:00 am - 10:00 am
Path Resource Center, 321 Walker Drive
Warrenton, VA 20186 United States
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No business can be all things to all people. Instead, you must reach specific customers and satisfy their particular needs. As an entrepreneur, you must identify those customers and understand as precisely as possible what they want.The process of finding and studying potential customers for your venture doesn’t have to be complex or expensive, but it is extremely important. In a nutshell, it requires you to find out everything you can about the customers whom you intend to pursue. Once…

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Evaluating Your Website

March 27 @ 8:30 am - 10:00 am
Shenandoah University Halpin-Harris Hall, Room 230, 1460 University Drive
Winchester, VA 22601
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Join us to learn how to evaluate and improve your website. Learn best practices for optimal SEO and create effective pages for your customers. Register Here

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April 2020

Understanding Your Marketing ROI

April 24 @ 8:30 am - 10:00 am
Winchester City Offices, 15 North Cameron Street
Winchester, VA 22601
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Learn how to measure if you're spending money in the right places to reach the right customers. Learn ways to track and evaluate the best use of your marketing budget. Register Here

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