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February 2020

Understanding Your Demographics

February 28 @ 8:30 am - 10:00 am
Winchester City Offices, 15 North Cameron Street
Winchester, VA 22601
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No business can be all things to all people. Instead, you must reach specific customers and satisfy their particular needs. As an entrepreneur, you must identify those customers and understand as precisely as possible what they want.The process of finding and studying potential customers for your venture doesn’t have to be complex or expensive, but it is extremely important. In a nutshell, it requires you to find out everything you can about the customers whom you intend to pursue. Once…

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March 2020

Brewing Business

March 6 @ 7:45 am - 9:00 am
Woodstock Cafe in Woodstock, 117 South Main Street
Woodstock, VA 22664 United States
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Join us at the Woodstock Cafe for a cup of coffee, networking, and great business tips.  We'll talk about the problatunities of owning a small business.  We'll brainstorm ideas and suggestions.  We'll share best practices and research to help you take practical tips back to your own business.  Registration is not required for this event.  

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Starting a Small Business

March 10 @ 8:30 am - 12:00 pm
People Inc. Woodstock VA, 135 South Main Street
Woodstock, VA 22664 United States
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Learn the strategic steps to open your small business. Gain an understanding of the various types of business structures and which one is right for you. We'll go over business plan strategy and you'll get a chance to ask various experts insurance, banking, legal, and marketing questions. Register Here

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Art as a Business

March 13 @ 9:00 am - 11:00 am

Are you ready to sell your artwork? Have you thought about how to show your art in ways to make people want to buy it, how to talk and write about it to make it more appealing? Join Marc Willson, retail consultant for the Virginia SBDC, to learn how to: • Sell your art without selling your soul • Define and engage your collector • Master merchandising basics • Market and advertise your artwork • Build your brand • Create…

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Understanding My Demographics – POSTPONED

March 19 @ 8:00 am - 10:00 am
Path Resource Center, 321 Walker Drive
Warrenton, VA 20186 United States
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No business can be all things to all people. Instead, you must reach specific customers and satisfy their particular needs. As an entrepreneur, you must identify those customers and understand as precisely as possible what they want.The process of finding and studying potential customers for your venture doesn’t have to be complex or expensive, but it is extremely important. In a nutshell, it requires you to find out everything you can about the customers whom you intend to pursue. Once…

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Evaluating Your Website – Postponed

March 20 @ 8:30 am - 10:00 am
Shenandoah University Halpin-Harris Hall, Room 230, 1460 University Drive
Winchester, VA 22601
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Notice:  This class has been postponed.  We will publish a new date later this Spring.  Please call 540-868-7094. Join us to learn how to evaluate and improve your website. Learn best practices for optimal SEO and create effective pages for your customers. Register Here

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April 2020

Art as a Business – POSTPONED

April 3 @ 8:30 am - 10:00 am
Winchester City Hall, 15 N. Cameron Street
Winchester, VA 22601 United States
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Join us to learn how to best sell your artwork.  We'll discuss the best practices for managing your business.  Explore how to create a social media presence and more. POSTPONED

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Business N Brews – CANCELLED

April 9 @ 4:45 pm - 6:00 pm
Box Office Brewery, 177 East King Street
Strasburg, VA 22657
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This is an opportunity to learn, network, and brainstorm your business ideas with fellow business leaders! Each month a local business owner will also share on the successes and struggles of their own business journey. Together we will brainstorm ideas and solutions for your "problatunity". Together we can help one another succeed.

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Understanding Your Marketing ROI – Cancelled

April 24 @ 8:30 am - 10:00 am
Winchester City Offices, 15 North Cameron Street
Winchester, VA 22601
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Learn how to measure if you're spending money in the right places to reach the right customers. Learn ways to track and evaluate the best use of your marketing budget. Register Here

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May 2020

Town Hall Meeting via Zoom

May 12 @ 2:00 pm - 3:00 pm

The Frederick County & Clarke County, and City of Winchester business community is invited to a Zoom Virtual Town Hall meeting hosted by The Northern Shenandoah Valley COVID-19 Economic Response team to get an update on the local impact and an economic outlook for the region.  To register click on find out more...

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