Loading Events

← Back to Events

ONLINE

Upcoming Events

January 2022

Building the Foundation for Your New Business

January 18 @ 9:00 am - 10:30 am

Some of the most popular reasons to start a business include-having a unique business idea, designing a career that has the flexibility to grow with you, working toward financial independence, and investing in yourself. Prepare to start a successful business: Evaluate your entrepreneurial abilities Marketing strategies Financial resources Legal form of organization Tips to prepare & present your business plan Cybersecurity Tips Not every small business is positioned for success, so you may be in for a real challenge when…

Register / Find Out More

Price for Profit

January 20 @ 9:00 am - 10:00 am

Are you a small business owner that is feeling that is feeling the impact of: Rising prices for supplies? Increased cost of shipping? Increasing labor costs? Or are you curious or concerned about: When is the right time to raise my prices? How do I effectively communicate the price increase to your current and future customers? Questioning if you are charging enough for your goods, products, or services? Unsure of your gross profit margin? The difference between markups and margins.…

Register / Find Out More

Start Smart: Get your Business Up and Running

January 20 @ 6:00 pm - 7:30 pm

Do you want to open your own business? Do you have an idea for a product or service and you want to bring to market? Maybe you have people ready to buy your products, or customers ready to sign up for your services, but you’re not sure how to start getting paid. You may have an idea what your concept is but you’re not sure if it will make a profitable company. We’ll cover the importance of creating a business…

Register / Find Out More

Marketing on a Budget

January 25 @ 6:00 pm - 7:00 pm

Participants will learn free and low cost ways to market their business and increase sales. Topics will include: *Getting the most out of social media *Using email marketing effectively *Free resources to make your business look great *Participants will receive tips and ideas they can begin implementing right away Register Here Speaker(s): Hope Gayles, Associate Director, Communications & Outreach & Public Information Officer at Southern Virginia Higher Education Center

Register / Find Out More

Anatomy of a Murder: How Hackers are Killing Small Businesses

January 26 @ 10:00 am - 11:00 am

What will be discussed: BEC (Business Email Compromise) and how it’s bankrupting small businesses What BEC is and the psychology behind it Why BEC is so effective and dangerous Trends in BEC attacks Examples – Learn to recognize BEC What you should do to protect against BEC attacks Speakers: Dr. Teresa Piliouras - CEO and Founder, Technical Consulting & Research, Inc Gary Alfano - Senior Business Counselor (Government Contracting Specialist), Mason SBDC Kevin Thompson - SVP (Manager of Fraud Services), The Webster Bank Tammy Lee Dun - VP (Business Development), John M.…

Register / Find Out More

Retail 3.0 Thriving in the Next Normal

January 27 @ 8:30 am - 9:30 am

Does it feel like your small business is constantly pivoting? We hear you! Join retail expert Marc Willson as he unpacks the pivots that will continue to serve Virginia’s small retailers and restaurants beyond the pandemic, meet the ever-changing demands of diverse customers, and build resiliency against future disruptions. Speaker(s): Marc Willson Retail & Restaurant Consultant Virginia Small Business Development Center Register Here

Register / Find Out More

Getting Started with Quickbooks Online

January 27 @ 3:00 pm - 4:30 pm

QuickBooks is one of the most powerful bookkeeping tools for small business owners. In our Introductory QuickBooks workshop, presented by Tom Tanner, Roanoke Regional SBDC Lead Advisor, QuickBooks Online Pro Advisor. By attending this virtual workshop you will learn the following: The benefits of QuickBooks Online How to choose the right QuickBooks Online subscription for your business The different versions of QuickBooks online An overview of the tools and how to navigate through the QuickBooks Online software including how to…

Register / Find Out More

February 2022

Build Your Social Media Plan for 2022

February 2 @ 9:00 am - 10:00 am

Ready to make 2022 your year in social media? You need a plan. Social media can help you build stronger relationships with your customers and even meet new ones. But success on social isn’t magic. It takes consistent effort with a good strategy. Join us for this session where you’ll: Learn how to consider social media versus other advertising strategies Evaluate various social media platforms and decide which one(s) are right for you Create your own content plan Consider tools…

Register / Find Out More

Start a Business – Legal Steps

February 3 @ 10:00 am - 12:00 pm

Get ready for opening day! Join this live webinar (Zoom) to learn the following startup essentials: Legal Forms Tax Registration and Filing Naming your Company Finance and Accounting Employees vs Contractors Foundation for your Business Plan Register Here

Register / Find Out More

Grow Your Business with Digital Marketing

February 3 @ 2:00 pm - 3:00 pm

Businesses need to understand the basics of digital marketing now more than ever, because digital marketing creates growth. Learn about the basics of digital marketing, including: Social Media Email Marketing Paid Ads SEO Affiliate Marketing How to use analytics to measure your success Register Here A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.

Register / Find Out More

Marketing Monday: Facebook Ads Tips & Tricks

February 7 @ 12:00 pm - 1:00 pm

Learn the ins and outs of Facebook Ads from an expert! Do you feel like you’re wasting money on Facebook Ads? Well if you’re just boosting posts you’re not leveraging the full potential within Facebook Ads Manager. In this class presenter Molly Bossardt will share her formula for success with Facebook. Molly will teach how to build ad sets that consistently bring new leads to your website and ads that convert leads into customers. Topics covered in this workshop: Facebook…

Register / Find Out More

Marketing 101

February 10 @ 10:00 am - 12:00 pm

Overview of Live Webinar Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials: How to choose your target group(s) How to communicate with your target(s) Market Definition Market Segmentation Competitive Analysis Company Branding Online (SEO) and Offline Marketing Register Here

Register / Find Out More

Start Smart: Get your Business Up and Running

February 17 @ 6:00 pm - 7:30 pm

Do you want to open your own business? Do you have an idea for a product or service and you want to bring to market? Maybe you have people ready to buy your products, or customers ready to sign up for your services, but you’re not sure how to start getting paid. You may have an idea what your concept is but you’re not sure if it will make a profitable company. We’ll cover the importance of creating a business…

Register / Find Out More

Managing Your WordPress Website Bootcamp

February 22 @ 2:00 pm - 3:00 pm

Join us and learn how to create and/or better manage your WordPress website! Are you looking for a simple, yet effective website to use for your business? WordPress might be a good option! In this workshop, we’ll cover “the basics” on creating and updating a WordPress site, including: User management Page creation and editing Image and video uploads Plugin management Linking to social media Register Here A confirmation email with the Zoom login information will be sent after registration, please…

Register / Find Out More

March 2022

SEO & Social Selling

March 16 @ 10:00 am - 12:00 pm

Overview of the Live Webinar The following will be covered during this live webinar: Power of SEO and social media for attracting customers, including local SEO to precisely target your market. Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated. Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster…

Register / Find Out More

Building your Business Performance Dashboard Metrics – A Step by Step Guide

March 23 @ 10:00 am - 12:00 pm

Join us as we guide you through a step-by-step process of building a business performance dashboard, complete with relevant metrics, that is invaluable to meet your strategic and tactical goals and objectives. This webinar is extremely useful for early stage companies, growth, or even mature businesses! During this NO-COST webinar you should be able to: : See what business dashboards look like Understand why a “scorecard” is important Become familiar with the principles that guide your 1st dashboard draft Know…

Register / Find Out More

Future Proofing Your Business with Blockchain

March 24 @ 2:00 pm - 3:00 pm

We demystify blockchain in this illustrative program that includes a Q&A session to answer your questions. This session will cover: Introduction to Blockchain Blockchain vs. bitcoin - how are they different? How Blockchain can be used for Small Business Accepting cryptocurrency as a form of payment Use of smart contracts Using blockchain to raise capital Looking towards the future of Blockchain Technologies Moving towards cryptocurrency as national currency Industry Applications Safety and Privacy Concerns Register Here Presenter: Cameron Nelson, Chief…

Register / Find Out More

Start a Business (Legal & Administrative Steps)

March 31 @ 10:00 am - 12:00 pm

Get ready for opening day! Join this live webinar (Zoom) to learn the following startup essentials: Legal Forms Tax Registration and Filing Naming your Company Finance and Accounting Employees vs Contractors Foundation for your Business Plan Register Here Speaker: Bernard Ferret - Senior Business Counselor, Mason SBDC & Serial Entrepreneur

Register / Find Out More

April 2022

Success through e-Commerce

April 7 @ 12:00 pm - 1:00 pm

Join us if you’re interested in pivoting more of your efforts to ONLINE SALES This session will cover: The variety of websites available, the possibilities for upgrading yours to better accommodate online sales and the estimated costs to accomplish this! The various e-commerce platforms available and how to select the best based on your specific business needs. How to setup and manage your online storefront or service portal and how to use data and marketing to maximize returns. Register Here…

Register / Find Out More

+ Export Events