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April 2024

Navigating Cybersecurity Compliance

April 25 @ 12:30 pm - 1:30 pm

A helpful cybersecurity guide for small business owners! In today's digital landscape, small businesses face an increasing number of cybersecurity threats. Navigating cybersecurity compliance can be daunting, especially for those with limited resources and expertise. This comprehensive guide provides small business owners with practical insights and actionable steps to effectively manage cybersecurity risks and ensure compliance with relevant regulations. Whether you're a startup or an established small business, staying ahead of cybersecurity challenges is essential for protecting sensitive data, maintaining…

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May 2024

Financing Your Small Business

May 1 @ 10:00 am - 12:00 pm

Promotional Video HERE Overview of This Live Webinar During this live webinar (Zoom), attendees will learn: Financing Basics – Types of Financing Funding Sources & Financing Programs Common Misconceptions of Small Business Financing Bank Financing Basics Preparing for Financing Strategies for your Bank Presentation And Much More! Register here

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Marketing 101

May 8 @ 10:00 am - 12:00 pm

Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials: How to choose your target group(s) How to communicate with your target(s) Market Definition Market Segmentation Competitive Analysis Company Branding Online (SEO) and Offline Marketing Register Here

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Grow Your Business with Digital Marketing

May 14 @ 12:00 pm - 1:30 pm

Businesses need to understand the basics of digital marketing now more than ever, because digital marketing creates growth. Learn about the basics of digital marketing, including: Social Media Email Marketing Paid Ads SEO Affiliate Marketing How to use analytics to measure your success Register Here A confirmation email with the Zoom login information will be sent after registration - a day before before the event - please be on the lookout for it.

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Starting Your Small Business

May 15 @ 10:30 am - 12:00 pm

Do you want to open your own business? Do you have an idea for a product or service and you want to bring to market? Maybe you have people ready to buy your products, or customers ready to sign up for your services, but you're not sure how to start getting paid. You may have an idea what your concept is but you're not sure if it will make a profitable company. Navigating the ins and outs of creating a business…

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GovCon 101: Creating a Capabilities Statement

May 15 @ 12:00 pm - 1:00 pm

The Federal Government buys over $600 billion per year on goods and services, 5% of that spend is allocated for Small Business. This is a huge opportunity for firms, who qualify, to grow their business and become part of the challenging world of Government Contracting through set-aside opportunities. In order to get noticed by small business offices, you must first create a winning capability statement. This is the most importing marketing piece you will create for your business. A properly…

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Startup Toolbox: Get Your Business Started!

May 16 @ 6:00 pm - 7:30 pm

Do you want to open your own business? Do you have an idea for a product or service and you want to bring to market? Maybe you have people ready to buy your products, or customers ready to sign up for your services, but you’re not sure how to start getting paid. You may have an idea what your concept is but you’re not sure if it will make a profitable company. We’ll cover the importance of creating a business…

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Combating Social Engineering Attacks

May 23 @ 12:30 pm - 1:30 pm

Learn strategies for mitigating escalating cybersecurity threats! As social engineering attacks continue to evolve and escalate, businesses must arm themselves with effective defense strategies. This comprehensive resource delves into the world of social engineering, offering insights into the latest tactics used by cybercriminals to manipulate employees and gain unauthorized access to sensitive information. With the right knowledge and proactive measures in place, businesses can strengthen their security posture and safeguard against the ever-growing menace of social engineering attacks. Register Here

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Building your Business Performance Dashboard Metrics

May 29 @ 10:00 am - 12:00 pm

Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa,  as he guides you through a step-by-step process of building a business performance dashboard, complete with relevant metrics, that is invaluable to meet your strategic and tactical goals and objectives. This webinar is extremely useful for early stage companies, growth, or even mature businesses! During this NO-COST webinar you should be able to: : See what business dashboards look like Understand why a “scorecard” is important Become familiar with…

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