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October 2020

Make Sure Your Business Shows Up Online

October 5 @ 2:00 pm - 3:30 pm

It’s easier than you might think to update your online business info—and it can help more customers find you online. Join us for a free #GrowWithGoogle workshop, and we’ll show you what you need to know. This workshop will teach you how to sign up for your free Google listing, appear on Google Maps, and improve how you appear in Google search!

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This is Not Business As Usual!

October 7 @ 9:00 am - 10:30 am

Getting ready for the holidays? The online shopping season is starting sooner than ever! Retail Strategist Marc Willson has useful tips and best practices ready for you to implement NOW. Hosted LIVE! From the Shenandoah County Chamber offices in Woodstock, in partnership with the #ShopSmall Valley Chamber Collaborative, this virtual workshop will cover: eCommerce Solutions and Creative Packaging ideas featuring Tisha McCoy-Ntiamoah Owner/Chief Popcorn Enthusiast of PrePOPsterous Gourmet Popcorn Speaker(s): Marc Wilson, Small Business Strategist A published keynote speaker, Marc Willson brings…

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Systems for Selling Online: Considering Shopify and Etsy

October 12 @ 2:00 pm - 3:30 pm

Thinking about using on-line platforms for your retail or restaurant? Join us for this introduction to Shopify and Etsy. We will talk about how Shopify or Etsy can be integrated into your business and cover tools for selling in store, point of sell hardware, tools for selling online, and other issues to consider when moving to an online platform. A representative from Shopify will be joined by an experienced Etsy seller to help you make a decision about "going online."

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Federal Government Contracting 101

October 13 @ 10:00 am - 11:30 am

Are you interested in Federal Government Contracting? Join us and learn strategies and tips for securing federal business. Join Lisa Wood, Director of the Virginia Procurement Technical Assistance Center (PTAC), for this informative presentation - a "must" for those who are considering the Federal Government contracting market and want to learn how to prepare for/navigate this huge potential market. Lisa is the Statewide Director of the Virginia Procurement Technical Assistance Center (PTAC) hosted by George Mason University. Prior to that,…

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Pivoting to e-Commerce Sales

October 13 @ 12:00 pm - 1:00 pm

If you're interested in pivoting more of your efforts to ONLINE SALES, join us during lunch and learn: The variety of websites available, the possibilities for upgrading yours to better accommodate online sales and the estimated costs to accomplish this! The various e-commerce platforms available and how to select the best based on your specific business needs. How to setup and manage your online storefront or service portal and how to use data and marketing to maximize returns. Instructor:  Cameron Nelson,…

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Understanding Credit and Loans

October 15 @ 12:00 pm - 2:00 pm

During the COVID-19 Challenges, How do you fund your Business Venture?” Understand how your personal and business credit effects funding your business venture What do banks look for when you are trying to complete a business loan? Now that there are COVID-19 challenges, how does that affect the funding for your business? After you register you will will receive Zoom login information. Please save that information.

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Good Photos with Your Phone

October 19 @ 2:00 pm - 3:30 pm

In this class you will learn how to better market your products and your brand as a while through strategic photography, inexpensive and simple lighting set ups, and how to improve your sales and grow your business with high quality images. The goal of this class is to teach you how to showcase and sell the feel, experience, and sense of your products as a whole, through photography! We will cover basic smartphone photography, editing, quick and easy lighting set…

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Nail It Then Scale It

October 20 @ 9:00 am - 10:00 am

"My morning started out with an emergency call from the store, so I ran out the door half dressed and with no breakfast. As the hours went on I could feel fatigue setting in, brain fog coming on, and everything seemed to be an emergency. My the end of the day I had decision fatigue and wondered, how will I ever grow this business?" Sound familiar? It has to us too. Join us to walk through how you need to…

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Dissecting the Wide World of SEO

October 20 @ 9:00 am - 10:30 am

Many businesses have a love-hate relationship with Google. They love Google when it is working for them and they are getting results. They hate Google when they do one of their infamous updates or change the name of the game. Learn the tried and true basics of SEO and what you can do to prepare for search engine updates and changes as they come along. After you register you will will receive Zoom login information. Please save that information.

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How to get started with QuickBooks Online

October 21 @ 8:30 am - 12:00 pm

In this class you will learn the about the different version of QuickBooks online to see what works best for your business. We will then show you the tools and how to navigate the software. We will also go through the process of setting up your books, and how to synch your bank account, write checks and how to bill customers and receive payments." Speaker(s): Tom Tanner & Cheryl Tucker from the Roanoke Region Small Business Development Center. Both are…

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This Is Not Business as Usual: Restaurants, Retailers, Hospitality

October 22 @ 9:00 am - 10:00 am

Join us to hear success stories and updates regarding safety, sales, marketing, best practices, and everyday operations during this challenging time. Plenty of time for Q&A/discussion. Speaker, Marc Willson, Retail & Restaurant Consultant, Virginia SBDC Marc is the Small Business Strategist working for our state office, the Virginia Small Business Development Center (VSBDC). He brings 45 years of business experience to bear in helping retail, restaurant, and tourism-related small businesses refine and promote their concepts to the public. He is…

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A Cut-Throat Internet Content Strategy

October 22 @ 9:00 am - 10:30 am

All the expert marketers will tell you that ‘content is king’ to Search Engines. What that means as a website owner is that you constantly have to be coming up with fresh, relevant content to keep the Search Engines coming back and checking out your site. This expectation can quickly become overwhelming. Learn how to keep up in this era of content overload by building a detailed strategy to stay organized and focused. After you register you will will receive…

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Building the Foundation for Your New Business

October 22 @ 10:00 am - 11:00 am

Some of the most popular reasons to start a business include-having a unique business idea, designing a career that has the flexibility to grow with you, working toward financial independence, and investing in yourself. Prepare to start a successful business: Evaluate your entrepreneurial abilities Marketing strategies Financial resources Legal form of organization Tips to prepare & present your business plan Not every small business is positioned for success, so you may be in for a real challenge when you decide…

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ProTip Tuesday: Cash Flow Woes

October 27 @ 8:30 am - 10:00 am

Get your day started off right with ProTip Tuesday, a social and learning event held the fourth Tuesday of every month - currently online via Zoom.  Learn Pro Tips to finance, manage, grow and nurture your business. Almost all businesses, even those that are profitable, will experience cash flow problems at one time or another. Join us this month as Libby Edwards-Allbaugh discusses the importance of strong cash flow and ways to resolve cash flow issues for your small business. Edwards-Allbaugh…

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Social Media Planning Workshop

October 27 @ 9:00 am - 11:00 am

Social media has never been more essential for your business, but is it taking up too much of your time and attention? Or maybe you struggle with the reverse and go weeks without posting. Learn how to create more effective, more consistent posts that achieve your business goals and spend less time doing it. The Small Business Development Center -- Lynchburg Region and the Downtown Lynchburg Association will present Social Media Planning, a virtual workshop, on Oct. 27, 9-11 am.…

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November 2020

Interiors: Design for Growth

November 13 @ 10:00 am - 11:00 am

Interiors play an important role in marketing and business growth. During this hour long virtual workshop, we'll walk through how interiors matter to your customers and to your employees. It's a direct marketing effort that will pay dividends in your growth. We'll explore local interiors that do just that, how they are used to put marketing on auto-pilot, and how you can design your own space to do the same. To take advantage of the content, you'll need to join…

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