Our experts come from a variety of backgrounds and provide guidance to businesses across industries. Read the introductions below to gain insight into each our our counselors.

Christine Kriz, MBA
Director
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Christine has over 25 years of business and industry experience.  Her background includes human resources management, programming, marketing, training, project management, public speaking, market research and development, and consulting for small businesses.  Christine’s passion is to help foster small business success and assist in the growth of Virginia’s economy. Prior to this role, Christine was the CEO of the Top of Virginia Regional Chamber of Commerce where she quickly became known for getting things done for business and for a swift increase in membership. As a focused business professional of many years she understands the demands of running a business.

 

Dale Maza
Marketing Counselor
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Dale Maza is a marketing and product development professional with over 30 years experience.  He has worked with national and international companies helping them initiate their marketing and product direction.  Through the years, Dale has developed a portfolio of successful products and services.  His knowledge of looking at and understanding the total business gives him a unique understanding that can help any business succeed. 

 

David Reardon
Business Counselor
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With over 10 years of experience as a Business Counselor with the Laurel Ridge SBDC, David Reardon has enjoyed working with the Small Business Community within the Laurel Ridge SBDC geographic area.  His former experiences in the operations of large and small businesses enable him to more easily understand and assist Laurel Ridge SBDC clients with their questions or concerns.

David finds many opportunities to utilize his knowledge of small business operations in tandem with his accounting background to assist new and existing clients with their financial questions on the operation of an existing business or while starting a new one.  He works with clients individually to show them the technical side on how to use QuickBooks for their business accounting software.